an invitation to adapt better, the adaptoJUN life
We hear the entire world talk about self-care and self-love, but are we really listening?
Quite often than not, calm and frenzy, rest and rage are the exemplary juxtapositions put together to define one's life. As we progress through each day, week, month and year, a good or a bad one, we come across a myriad of stimuli that would bring about a change in our behaviour, and mood.
Before the factors drive us towards negativity, why don't we adapt, take over the control of our own life and steer ourselves towards a better tomorrow?
the genesis.
It was a random experiment where we were trying to make a non-caffeine probiotic drink and tried infusing it with adaptogens and bang! it was a bomb of calmness in a sip.
the intent.
What we are talking about is something that resonates deeply with us and to make a drop in the ocean, our foray into a better day is an offering we're calling adaptoJUN. The way we perceive our other beverages is nothing short of fun with fizz, but hey, not this, totally not this, in hindsight, though, we'd call it the calmer, the soother.
what is an adaptoJUN?
The newest edition to our JUN family, adaptoJUN is a caffeine-free, naturally carbonated, ready-to-drink beverage. It's infused with adaptogens (like ashwagandha, mulethi, reishi and matcha), the base is raw unprocessed honey, organic mulberry leaves and time, the goodness of time.
what are adaptogens? and what do they mean for our adaptoJUN?
There is a compelling fact about adaptogenic plants, herbs, or roots they often live in stressful conditions and have timelessly honed their adaptation strengths and abilities which transcends to our adaptoJUN during infusion, and upon consumption helps our body, adapt to stress better.
Case in point, ashwagandha, a popular adaptogen in Ayurveda, is highly drought-resistant and flourishes in arid conditions and soils of poor quality, conditions in which most plants would suffer from severe stress. But, it triumphs.
And hence #adaptbetter
What exactly are adaptogens and when exactly did they originate?
In spite of being already used for 1000s of years around the globe (especially in Asia), it wasn't until a Russian scientist named these herbs and roots as adaptogens. To better understand, whatever ingredients you might have seen on your Dabur Chavanprash box while growing up - were your earliest introductions to adaptogens :)
How does drinking adaptoJUN feel like?
We're going to leave that to you - drink and decide! we're totally converted, damn we would meditate and drink it - whatever works to calm one’s anxious mind. Especially when we are all homebound. But a teaser, it's just oh-so-damn refreshing, smooth and crisp, one of our favourites is the hibiscus and mulethi.
an adaptoJUN a day
We are experimenting around a few flavours like - ashwagandha, mulethi, reishi, matcha, amla, lion’s mane, etc, just to give you an abundance of choice. Pick an adaptogen a day.
self care is not a luxury, it’s a priority and a necessity. Go grab an adaptoJUN.
